E-Marketing Unit

About the Unit

The E-Marketing Unit at the Faculty of Commerce and Business Administration, Helwan University, strives to open new and creative horizons in the field of digital marketing.

The E-Marketing Unit at the Faculty of Commerce and Business Administration, Helwan University, seeks to open new and creative horizons in the field of digital marketing. By utilizing innovative strategies and modern marketing tools, the unit aims to attract potential students, particularly international ones, and increase engagement with academic and professional communities. The unit is committed to implementing best practices in e-marketing to enhance awareness of the academic offerings and unique specializations provided by the faculty. Through active participation in promotional campaigns, the unit ensures that the faculty’s message and programs reach the widest possible audience. Additionally, the E-Marketing Unit continuously updates its strategies to adapt to the fast-paced changes in technology and marketing, ensuring the faculty maintains its position as a leading institution that attracts outstanding students and fosters continuous, fruitful interaction with its alumni.
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Vision and Mission

Unit Vision

To become the e-marketing unit at the Faculty of Commerce and Business Administration at Helwan University a leading model in digital marketing at the level of Egyptian and Arab universities, and to contribute to supporting the excellence of the faculty and achieving its academic and professional goals through effective and innovative digital marketing based on the latest technologies and strategies

Unit Mission

The E-Marketing Unit seeks to achieve excellence and leadership in the field of digital marketing through innovative strategies and advanced tools. The unit aims to enhance awareness of the college's academic programs and services, attract prospective students, especially expatriates, and deepen interaction with the academic and professional communities. It is also committed to applying best practices to ensure that the college's mission reaches the widest audience and makes the most of electronic promotional campaigns.

Unit Board of Directors

The organizational structure of the unit consists of:

Dean of the College and Chairman of the Board of Directors
Unit Manager: Prof. Mohamed Abdel Salam Ahmed

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Unit Tasks

Developing digital marketing strategies:

Create and implement marketing plans aimed at attracting prospective students and increasing interaction with the academic community.
Set marketing goals and measure performance based on specific key indicators.


Digital Content Management:

Create and update digital content for websites and social media platforms.
Develop educational and promotional materials such as videos, graphics, and essays that reflect the features and values of academic programs.


Manage digital advertising campaigns:

Design and implement paid advertising campaigns on platforms such as Google AdWords and Facebook Ads. In light of the financial capabilities available to the unit.

Analytics and Reporting:

Use data analytics tools to monitor performance and provide detailed reports on the effectiveness of marketing strategies.


Interaction with the audience:

Manage interactions on social media platforms and respond to inquiries from prospective students.
Organize workshops and webinars to increase communication and engagement.

جامعة حلوان

Helwan University strives to be a leading educational and research institution in technology and the arts, and excels in education and sciences according to international quality standards

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جامعة حلوان